SCHOTT breaks through the 100,000 units mark with transparent doors
Since the market launch in 2015, SCHOTT has successfully delivered more than 100,000 transparent glass door systems to customers. For a long time, food retailers like Lidl, Dia and Auchan have been benefiting from an unobstructed view of their product range – without cumbersome doorframes and vertical profiles. The transparent Termofrost® doors are not only found in German supermarkets, but in France, Spain, England, Poland, Brazil and Japan too. "One key aspect for the success of the doors was the use of transparent spacers for the insulation glass. The previously common vertical frame profiles and vertical pillars are no longer needed", says Christian Köhler, Vice President Food Display at SCHOTT.
Display windows on a shop front and glass doors in chiller cabinets have one thing in common: both have to enable customers to see the products presented behind them whilst showing them in the best possible light. Therefore, the current trend of creating more transparency in shop designs is no surprise.In general, the shop design must help promote sales, guide the customers through the shop, present the products and provide incentives to purchase. Donald R. Lichtenstein, Professor for marketing at the University of Colorado, also confirms that the first and most important step when creating incentives to purchase in groceries is making the customers see the goods.
"The transparent, frameless glass door systems from SCHOTT proved to be really useful here. They allow a clear view of the products and thereby simplify the orientation and decision at the POS for the customer", states Köhler. "This new transparency in the chiller section is a key aspect when retailers are choosing how to close open chiller sections." As swing or sliding doors, the Termofrost® chiller door models require no visible frame on the long sides. Due to transparent spacers in the isolating glass, the frame structure is hardly noticeable enabling an unobstructed view of the goods on the shelf. "Thanks to the larger visible surface the food sector has greater flexibility in the positioning of goods in the chillers. The customer, on the other hand, is better able to orientate themselves and find what they're looking for more quickly", Köhler continues. The transparent glass door systems from SCHOTT Termofrost® are available as swing doors in the T.AGD 3 and Smart Look series, as well as sliding doors in the T.SDS 2 series – for chiller equipment and cold rooms that can be tailored to the customer's requirements.
"100,000 doors – we're really proud of this. It also shows that the food retailers see and appreciate the advantages. Without our strong team from development, production and customer support, it would never have been possible to produce in the six-digit figures in such a short time – a real milestone", Köhler praises. Auchan is also impressed: "By closing open chiller equipment, we aim to reduce our energy consumption sustainably. The option of retrofitting with transparent doors enabled us to speed up the process. We have been implementing the project now for three years. This is why working with a reliable partner with sustainable product quality was extremely important to us," explained Vincent Vandermeirssche, Technical Director at Auchan Retail France.
You can experience the wide variety of transparent doors from SCHOTT live from 16th – 18th October at Chillventa in Nuremberg in Hall 9, Stand 307.
SCHOTT is a leading international technology group in the areas of specialty glass and glass-ceramics. The company has more than 130 years of outstanding development, materials and technology expertise and offers a broad portfolio of high-quality products and intelligent solutions. SCHOTT is an innovative enabler for many industries, including the home appliance, pharma, electronics, optics, life sciences, automotive and aviation industries. SCHOTT strives to play an important part of everyone’s life and is committed to innovation and sustainable success. The group maintains a global presence with production sites and sales offices in 33 countries. With its workforce of approximately 15,000 employees, sales of 2.05 billion euros were generated in fiscal year 2016/2017. The parent company, SCHOTT AG, has its headquarters in Mainz (Germany) and is solely owned by the Carl Zeiss Foundation. As a foundation company, SCHOTT assumes special responsibility for its employees, society and the environment.
13.06.2018, Schott AG