FEVE’s Close the Glass Loop campaign has partnered with Municipal Waste Europe (MWE) to achieve a post-consumer glass container collection target of 90%.
The MWE is the European umbrella association representing public responsibility for waste while Close the Glass Loop is an industry stewardship programme for glass packaging.
As well as a 90% collection rate the aim is to also ensure the packaging is recycled into the container glass production loop to come back as a new packaging.
Adeline Farrelly, FEVE Secretary General, said: “Municipalities are key decision makers when it comes to waste collection.
“We are very happy to have the opportunity to work directly with Municipal Waste Europe on the best way to collect more glass and solve our common challenges together.”
Vanya Veras, MWE Secretary General, said: “In these difficult times where the solidity of our economic and social model is under pressure, Municipalities need to continue to invest in the health and wellbeing of citizens.
"This involves also guaranteeing a resource-efficient management of post-consumer waste.
“Managing waste streams, minimising their impacts on the environment and our cities is our job.
"By helping the glass packaging industry to bring glass containers back into the production loop, we reduce waste and keep local resources productive in our economy.”
Municipal Waste Europe’s members will share their experience in this platform on how best to empower citizens to separate and sort their glass packaging in accordance with the most adapted local collection system, with a view to increasing recycled content in the new product cycle.