The European wine sector has joined a campaign to achieve 90% glass collection for recycling by 2020.

The Comité Européen des Entreprises Vins (CEEV) has joined the Close the Glass Loop campaign to increase glass collection for recycling within the EU.

It joins FERVER, EXPRA, UNESDA, MWE, EUROCITIES, SPIRITSEUROPE and ACR+ as a founding partner of the Circular Economy Platform for Glass Collection & Recycling initiated by FEVE.

The wine companies represented by CEEV through their national associations are already committed to improve the environmental and sustainability performance of the wine sector while preserving its competitiveness.

Partnering with Close the Glass Loop is a signal that despite these particularly challenging times due to the Covid 19 crisis, the Circular Economy remains a key priority for the wine sector.

Ignacio Sánchez Recarte, CEEV Secretary General, said: “Wine is not an ordinary product and represents an enduring cultural symbol of fine life in which packaging has a fundamental role.

With more than 90% of European wines packed in glass, it is clear this supplying industry is inherent part of our business model. By helping the glass packaging chain to improve their sustainability score, we directly improve ours.”

“The wine sector is one of our leading market segments with a constant growth recorded in the last years. It is fundamental we can collaborate, and support each other in our sustainability efforts”, stated Adeline Farrelly, FEVE Secretary General.”